The Will to Disbelieve
The Los Angeles Times carried an article recently by Chris Woolston, entitled "Holiday Hokum? The lowdown on 5 supposedly healthy gifts." One of those gifts was Intentional Chocolate , which readers of this blog know that I was involved in testing. That experiment employed a randomized, placebo-controlled double-blind protocol, which is the gold-standard in medical testing, to see whether chocolate exposed to the good intentions of advanced meditators would make a difference in the mood of people who ate that chocolate, as compared to the same chocolate not exposed to such intentions. The study, a pilot test involving 62 participants, showed that it did indeed make a statistically significant difference. I admit that I was surprised at the outcome of this test, but data are what they are. The whole purpose of conducting an experiment is to ask questions about how the world works, regardless of our prejudices. And the strength of empiricism is that data always trumps preconc...